During the screening of her film Heroine, actor Kareena Kapoor will warn viewers about the dangers of smoking, through a voiceover, says director Madhur Bhandarkar.
The decision has followed the government’s new diktat, which allows filmmakers to show smoking scenes in movies, albeit with an actor warning the audience that smoking kills. A 20-second anti-smoking promo will be screened thrice during the film’s showcase. “In the beginning and end, Kareena will address the warning, and also for the interval part as well. We are implementing it,” said Bhandarkar.
Kareena feels that the voiceover is a relief from the earlier rule, which asked filmmakers to run a scroll below the smoking scene. Many filmmakers had expressed it could be a distractive practice.
“I’m happy we don’t have to write the scroll down. That’s one thing we were worried about. I have recorded the voice for the beginning of the film, for the interval and end of the film,” said the actor, who brings alive the behind-the-scenes life of an actor for the audience, through the drama.
The decision has followed the government’s new diktat, which allows filmmakers to show smoking scenes in movies, albeit with an actor warning the audience that smoking kills. A 20-second anti-smoking promo will be screened thrice during the film’s showcase. “In the beginning and end, Kareena will address the warning, and also for the interval part as well. We are implementing it,” said Bhandarkar.
Kareena feels that the voiceover is a relief from the earlier rule, which asked filmmakers to run a scroll below the smoking scene. Many filmmakers had expressed it could be a distractive practice.
“I’m happy we don’t have to write the scroll down. That’s one thing we were worried about. I have recorded the voice for the beginning of the film, for the interval and end of the film,” said the actor, who brings alive the behind-the-scenes life of an actor for the audience, through the drama.
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